About — Balaji Udhyog · India ⇄ Africa Export

02 / Our story

Founded in Noida — sharpened by twenty-five years of African trade.

Balaji Udhyog began in 1998 as a brassware export house operating out of a single office in Noida. The first container left for Lagos in 2001. The second, six months later, to Mombasa. By 2010 we were running mixed-category shipments out of Mundra Port to every major African coast.

Today we are a fully-integrated export company: factory partnerships in three Indian craft hubs, an Africa export team staffed in English and French, in-house QC inspectors, and direct relationships with the freight forwarders who actually keep your container moving.

What hasn't changed: every order is owned by a named export manager from the day you inquire to the day your shipment clears customs. There is no call center. There is no general inbox.

We don't sell containers. We move relationships — between Indian craftspeople and African retailers, both of whom we've known for decades.

03 / Milestones

A quarter century
in eight chapters.

From a single brassware office in Noida to a multi-port, multi-category export operation across Sub-Saharan Africa.

'98

Founded

Balaji Udhyog incorporated in Noida. Initial focus: brassware and metal handicrafts for domestic supply.

'01

First export

Maiden 20' container shipped to Lagos, Nigeria. A turning point — and the start of our African focus.

'06

Aligarh ties

Direct supply agreements with twelve Aligarh lock manufacturers. Adds hardware to the product line.

'10

Mombasa operations

First export liaison established for Mombasa, Kenya. Local follow-through on duty, port handling, last mile.

'14

Firozabad glass

Glassware added to catalogue. First chandelier shipment to Durban hotel group, 1,200 pieces.

'18

OEM division

Private-label and OEM unit opens. Custom packaging, IP-protected designs, MOQ from 500 units.

'22

QC certified

ISO 9001 and SA 8000 certifications across QC operation. Third-party inspection on every shipment.

'26

3,000^th

3,000th container shipped — a mixed FCL of brassware, locks and chandeliers, destined for Accra, Ghana.

04 / Principles

Four standards we
don't compromise on.

These aren't taglines. They're the reason our largest customer in Lagos has been with us for nineteen years and counting.

/ 01

Named accountability

Every order has one export manager — name, photo, direct WhatsApp. No tickets. No queues. No "let me check and get back to you."

/ 02

Documentation discipline

B/L, CO, packing list, commercial invoice — every document on every shipment is double-checked against your destination port's customs format before dispatch.

/ 03

Factory transparency

You can name the factory in your PO. You can visit it. You can request weekly production photos. Nothing about the supply chain is hidden.

/ 04

Price honesty

No commission structure. Our margin is a flat documented percentage on every line item. Ask and we'll send the BOM.

/ 05

Africa first

We don't take orders we can't ship. We don't promise dates the port won't keep. We don't quote rates we can't honour for 90 days.

/ 06

Long-term partnership

Our top ten customers have been with us an average of fourteen years. We optimise for the next decade, not the next quarter.

An export house, not a trader.

Founded in Noida — sharpened by twenty-five years of African trade.